O U R   S T O R Y

Aspirational Travel is not just a representation company; we ​are an extension of your existing in-house sales and marketing team, who want to work with like-minded people.

We are committed to excellence, quality and consistency and are passionate about exceeding our client’s expectations without compromising our standards.

Having worked within resort sales and marketing teams, we are very much aware of the short-comings of having just a “representation company” rather than fully employed personnel and the limitations and restrictions that a resort faces when outsourcing the sales and marketing.  We will endeavour to make this transition as seamless as possible and blend in with your existing team, yet bringing hopefully, a fresh and innovative approach.

Our comprehensive Sales & Marketing services would consist of contracting, sales calls, hosting familiarisation (FAM) trips, media events, launch events, travel shows and one-to-one sales calls to travel agents and tour operators throughout the United Kingdom.


Sophie McCarthy - Managing Director


Sophie was one of the longest-serving members of the Six Senses and then Soneva family. I began working together with Sophie back in 1992. Sophie has an incredible capacity to achieve so much so efficiently. Over the years, she has developed fantastic relationships with key Travel Partners selling luxury travel and tourism. Sophie puts hundred percent effort into anything she does.    

Sonu Shivdasani - Guardian of the Culture (CEO and Joint Creative Director) Soneva 

Sophie was one of the originals at the start of ALiLA Hadahaa in Maldives. Innovative, honest, & resourceful, she is easily one of the best networkers in the industry. Thanks to Sophie, she established ALiLA resorts in the top travel brochure programs to launch the brand in UK & beyond. She is always mindful of cost efficiencies as needed for most small boutique hotel operations and often go the extra mile to get business done. I’ll never forget how Sophie organized tour operator educationals, trainings and appreciation events to elevate the brand to top of mind. We also had the most creative appreciation events which included having an entire bowling alley, bar and stage for Trailfinders to discover the ALiLA Experience! Sophie, you are a legend! Funny, warm, shrewd, remarkable and one of the best team mates we ever had. Here’s wishing you the very best in 2022. May you be appreciated and rewarded for your good work and hope you find the right resort partners to grow and nurture.

Doris Goh - Vice President, Sales & Marketing & Chief Marketing Officer - ALiLA Hotels & Resorts (Commune, Two Roads Hospitality)